This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...(展开全部)

More than 130 years after Karl Marx’s death and 150 years after the publication of his opus magnum Capital: Critique of Political Economy, capitalism keeps being haunted by period crises. The most recent capitalist crisis has brought back attention to Marx’s works. This volume presents 18 contributions that show how Marx’s analyses of capitalism, the commodity, class, labour, w...(展开全部)

Originally published in 1871, The Theory of Political Economy was the first text to introduce the concept of utility theory into economics and the use of calculus as a way to simplify and present economic problems. In this classic work Jevons re-formulated the central problem of economics as one of how to maximise overall utility with a set amount of means of production. Utilit...(展开全部)

The first comprehensive guide to the discipline of political economy and its application to media and communication studies, The Political Economy of Communication examines the ways that political economy has been used in communication studies. Author Vincent Mosco looks at the debates around political economy and its relationship to a range of disciplines in social science and...(展开全部)

'Vincent Mosco's heavily revised and thoroughly updated "Political Economy of Communication" is a masterpiece. (It) is the one single indispensable book that all media students and scholars need to read to understand this vital and growing area of research' - Robert W. McChesney, University of Illinois at Urbana-Champaign. 'Mosco has done all students of communication a great s...(展开全部)

"Cinema brings the industrial revolution to the eye," writes Jonathan Beller, "and engages spectators in increasingly dematerialized processes of social production." In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as "productive labor." Through an examination of cinema over the course of the twenti...(展开全部)

在线阅读本书 Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brand...(展开全部)

在线阅读本书 Book Description Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Amazon.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/b...(展开全部)